Human-Centered AI:  Empowering humanity to be more human

Artificial intelligence is being hailed as a revolutionary technology that will reshape how people interact with each other and the world at large.  It’s being called the new electricity of our time, changing industries globally as well as how people fundamentally view and understand business opportunities that improve the human condition.  Deep learning, neural nets, and bots have entered into the everyday vocabulary, yet there’s still confusion over what they mean, and how they will impact business, the economy, and our future society.

In SUPERHUMAN INNOVATION:  Transforming Businesses with Artificial Intelligence, technology visionary Chris Duffey, Head of AI Innovation and Strategy at Adobe, cuts through the hype to show how AI can be harnessed to deliver powerful change, helping companies and entrepreneurs innovate and gain competitive advantage.  The book is a practical guide that explains how AI and machine learning are impacting not only how businesses, brands and people innovate, but also what they innovate with their products, services and content.

“Customers and consumers are not interested in the technicalities of AI.  They want to know what it can achieve and how AI technology can serve people and businesses.  That’s what Superhuman Innovation is about,” says Duffey.

The book combines Duffey’s insights with those of a digital assistant called Aimé, that Duffey assembled using AI and natural language tools.  The technology allows Aimé to identify, understand and respond to keywords, phrases, ideas and requests.  Much like Amazon’s Alexa and Apple’s Siri, Aimé demonstrates how human-centered AI has evolved in a few short years.

Duffey shows what AI can achieve and how it can serve people and businesses – including machine learning, deep learning, natural language processing, computer vision and machine reasoning.  With AI, companies can harness the power of data, personalization, and on-demand availability at the touch of an intelligent button.  He introduces five principles, with the framework of the acronym SUPER, which describes how AI enables change and innovation.  They serve as the basis for an AI roadmap on which a strategy can be built:

Speed  Understanding  Performance  Experimentation  Results 

AI can access vast amounts of data quickly to provide insights into marketing, customer behavior, healthcare, automotive, and driving habits.  Companies are using predictive analytics to understand customer preferences and make product recommendations, over time learning about customer tastes and distinguishing between what people say they want and what they really like.

SUPERHUMAN INNOVATION is written in a dialog format between Duffey and Aimé to show what AI can achieve by leveraging technology to solve problems that we can’t solve ourselves, or help solve them faster. By applying AI to higher-level tasks, businesses can enhance human creativity and innovation.

AI is not about the technology; it’s about how technology can be leveraged to uplevel humanity.  With AI, machine learning and deep learning systems, machines are becoming embedded into everyday life.  “Human ingenuity together with AI will bring about innovation across energy, fashion, finance, pharmaceuticals, recruiting, retail, advertising, art, automotive, aviation, banking, energy, security and sports,” says Duffey.

SUPERHUMAN INNOVATION provides CEOs, CTOs, project managers, and anyone responsible and interested in short, mid and long range innovation planning with the essential understanding of how artificial intelligence will transform businesses, society and individuals.


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